FriedIntallow potato chips and ingredients

Our story

Chips, reconsidered.

All the bold flavor and deep crunch you want—kettle cooked in Wagyu tallow, without seed oils.

Why we exist

We love chips. We just believed the cooking fat deserved as much thought as the potato and the seasoning.

Better fat. Cleaner ingredients. A crunch worth reaching for.
Golden Wagyu tallow and potato chips

The difference

Back to tallow.

Before industrial seed oils became the default, cooks relied on traditional fats for their rich flavor and high-heat performance. We kettle cook our chips in Wagyu beef tallow for a crisp, satisfying finish that stands apart from the snack aisle.

No seed oils. No compromise on crunch.

FriedIntallow chip bags in bold flavors

Flavor first

Never boring.

Clean ingredients should still be exciting. Our lineup draws on loud, savory, snack-shop flavors—from bright Thai Lime and fiery Thai Chili to rich Salted Egg, Truffle, and Garlic.

Every bag is made to deliver a full-flavored crunch, not a faint suggestion.

What matters to us

Simple standards. Serious chips.

01

No seed oils

Our potatoes are kettle cooked in Wagyu beef tallow.

02

Real ingredients

A focused ingredient list, built around potatoes, tallow, and bold seasoning.

03

Maximum crunch

Small-batch kettle cooking creates the sturdy, satisfying texture we crave.

Our promise

We make the chips we want to eat.

Find your flavor

Ready for a better crunch?

Shop all flavors